● Honest comparison
Daily Deed vs TapKat
TapKat and Daily Deed are the two specialist platforms in US charity prize promotions. Both operate exclusively as no-purchase-necessary giveaways with a mandatory free-entry path. neither runs raffles. The differences are operational: how the prize gets funded, who files state registration, when funds reach the charity, and what eligibility bar a nonprofit has to clear. This page lays out where each fits without spin.
Side-by-side
| Dimension | The Daily Deed | TapKat |
|---|---|---|
| Pricing model | Platform fee varies per campaign, plus payment processing. | 10% of gross donations + processor fees deducted separately. Pricing is documented in the FAQ. TapKat does not publish a standalone pricing page. |
| Compliance handling (state registration, official rules, AMOE, bonding) | Official rules templates, AMOE, and winner verification are platform-provided. State registrations and bonding, where a campaign triggers thresholds, remain the charity's responsibility, supported by our tools and templates. | Official rules and AMOE are platform-handled. Whether TapKat files NY/FL/RI registration and bonding on the charity's behalf is not documented on their public pages. confirm with TapKat sales for any campaign with prize value above $5,000. |
| Prize supply | The Sponsor Charity supplies the prize. premium experiences, vehicles, watches, electronics, cash. Daily Deed verifies the winner and coordinates the fulfillment handoff. | Charity sources its own prize. TapKat curates a partner directory (Winspire, Auction Packages, HGAFundraising, others) for consignment-style procurement, but the charity owns the relationship and the contract. |
| Donor experience | Mobile-first. Free Deed Bucks entry surface is part of the core UI, not buried in fine print. Single donor account spans all campaigns. | Mobile-first. TapKat reports 70% of donations from mobile devices. Free entry (AMOE) lives inside per-campaign Official Rules pages rather than the global UI, which can make it harder for donors to discover at a glance. |
| Time from charity application to live campaign | 2-4 weeks. Includes compliance review, prize planning, and official rules templates. Any state registrations required remain the charity's responsibility, supported by our tools. | Not publicly published. Marketing copy describes self-serve drag-and-drop campaign setup with no developer required. Confirm specifics with TapKat directly. |
| Payout speed | Continuous. Donations settle directly to the charity as the merchant of record through standard payment clearing and settlement; 100% of net donations to the partnered charity. | Real-time / continuous. Donations deposit to the charity's bank account as they clear, not at end of campaign. |
| Charity eligibility | Verified IRS 501(c)(3). No tax-exempt-status age minimum. | Verified IRS 501(c)(3) with at least 1 year of tax-exempt status (Ruling Year ≥ 1 year old). |
When to choose The Daily Deed
Choose Daily Deed when you want a premium prize campaign (vehicles, luxury experiences, watches, cash) run with strong platform support for your charity. We provide official rules templates and handle AMOE end-to-end. Your organization is responsible for any state registrations required in its jurisdictions; DailyDeed provides tools and templates that help you meet them. We work with newly approved 501(c)(3) charities. there is no 1-year tax-exempt minimum.
When to choose TapKat
Choose TapKat when you have already procured the prize (a sponsor-donated car, an in-kind donation, a museum-piece vehicle) and want continuous real-time payouts as donations come in. TapKat deposits to your bank account in real time as funds clear, which is genuinely useful if cash flow timing matters more than Daily Deed's continuous direct settlement to the charity's merchant account. They have a strong portfolio in classic-car, aviation, and museum verticals. Requires a 501(c)(3) with at least 1 year of tax-exempt status.
FAQ
- When should a nonprofit choose TapKat over Daily Deed?
- When you have already procured your prize (sponsor donation, in-kind contribution, established consignment relationship), you have a 1+ year tax-exempt history, and you want continuous real-time payouts rather than Daily Deed's continuous direct settlement to the charity's merchant account. TapKat's specialty is high-value vehicle and experience prizes. they have a deep portfolio in classic-car and aviation-museum verticals. If that profile matches your campaign, TapKat is a strong choice.
- When should a nonprofit choose Daily Deed over TapKat?
- When your tax-exempt status is under a year old (TapKat's 1-year minimum makes you ineligible), or when you want strong platform support for the rules, AMOE, and fulfillment-coordination loop. State registrations, where required, remain the charity's responsibility, supported by our tools and templates.
- How do their fee structures compare on a $100K campaign?
- TapKat: 10% of gross = $10,000 to the platform, plus ~3% Stripe = $3,000, leaving roughly $87,000 net to the charity. Daily Deed: platform fee varies per campaign, paid out alongside payment processing. On both platforms the charity supplies its own prize; the differentiator is what's bundled. State registrations and bonding, where required, remain the charity's responsibility on both platforms; Daily Deed includes official rules templates and AMOE tooling in the platform fee.
- How is each platform structured for compliance?
- On Daily Deed every campaign is sponsored by a verified 501(c)(3) nonprofit, donations settle directly to the charity's own merchant account and are never held by Daily Deed, and each campaign publishes official rules with a genuine free method of entry and equal odds on every entry. TapKat's compliance responsibility split is not documented on their public pages. confirm directly with TapKat sales.
- Which platform's donors are more likely to convert?
- Both platforms report mobile-dominant donor traffic. Conversion is more a function of campaign-level factors (prize-to-goal ratio, charity reach, marketing cadence, prize category, time of year) than of platform UI. TapKat reports 70% mobile donations and significant donor list growth in case studies. Daily Deed is in pre-launch, so we don't have aggregate platform conversion data to share publicly. Real comparable conversion benchmarks aren't published by either side.