Rethinking how charities raise money.

Why We Built The Daily Deed

Charitable giving in the United States faces a structural problem. Despite Americans donating over $500 billion annually, most nonprofits struggle to reach new donors beyond their existing supporter base. Traditional fundraising relies on email lists, social media campaigns, and events that primarily engage people who already care. The vast majority of potential donors never encounter these organizations at all.

We built The Daily Deed because we saw an opportunity to solve this problem using a model that has worked for decades in the commercial world: the promotional giveaway. Companies like McDonald's, HGTV, and Publishers Clearing House have long understood that prize promotions generate extraordinary engagement because they combine excitement, urgency, and incentive in a way that passive requests for donations simply cannot.

The insight was straightforward. If you take the proven promotional giveaway model, apply it to charitable fundraising, and build a platform that handles all the legal, technical, and operational complexity, you create something powerful: a system where nonprofits reach entirely new audiences, donors have a genuinely enjoyable experience, and more money flows to causes that change lives.

How The Daily Deed Is Different

Unlike traditional charity draw platforms such as TapKat and RallyUp, which provide tools for nonprofits to run their own raffles and giveaways, The Daily Deed is a fully managed platform. We do not hand charities a toolkit and wish them luck. We handle everything: campaign design, prize sourcing, payment processing, legal compliance, winner verification, and prize fulfillment.

The Daily Deed is the only platform that guarantees free entry on every single draw. While some competitors offer giveaway features, many default to raffle models that require ticket purchases. Our free entry commitment is not just a legal checkbox. It is a core design principle that ensures every campaign is accessible to anyone, regardless of their ability to donate.

Our compliance approach is also fundamentally different. Rather than leaving legal compliance to the charity, The Daily Deed manages all promotion law requirements in-house. This includes official rules drafting, state-by-state eligibility analysis, registration filings where required, winner eligibility verification, and IRS tax reporting. Charities face zero compliance burden.

Finally, unlike platforms that simply facilitate transactions, The Daily Deed creates a consumer-grade donor experience. Premium campaign pages, real-time progress tracking, social proof, countdown timers, and mobile-first design create engagement levels that traditional donation pages cannot match. Our campaigns generate up to three times more donor interaction than standard fundraising approaches.

How It Works

Legal and Compliance

The Daily Deed takes legal compliance seriously. Our promotions are structured as no-purchase-necessary giveaways under federal and state law, which means no purchase is ever required to enter or win. This distinguishes our platform from raffle-based models that require ticket purchases and face more restrictive regulatory requirements.

For every campaign, The Daily Deed manages official rules, state eligibility analysis, required registration filings, age verification, winner eligibility verification, government ID checks, and IRS tax reporting for prize values exceeding the reporting threshold. Charities partnering with The Daily Deed face no compliance burden whatsoever.

Our drawing process uses a certified random number generator with an immutable audit trail, ensuring that every draw is verifiable, transparent, and fair. This level of rigor exceeds what most charity prize promotion platforms provide, and it is a core part of our commitment to donors, charities, and regulators alike.