Rethinking how charities raise money.

Why We Built The Daily Deed

Charitable giving in the United States faces a structural problem. Despite Americans donating over $500 billion annually, most nonprofits struggle to reach new donors beyond their existing supporter base. Traditional fundraising relies on email lists, social media campaigns, and events that primarily engage people who already care. The vast majority of potential donors never encounter these organizations at all.

We built The Daily Deed because we saw an opportunity to solve this problem using a model that has worked for decades in the commercial world: the promotional giveaway. Companies like McDonald's, HGTV, and Publishers Clearing House have long understood that prize promotions generate extraordinary engagement because they combine excitement, urgency, and incentive in a way that passive requests for donations simply cannot.

The insight was straightforward. If you take the proven promotional giveaway model, apply it to charitable fundraising, and build a platform that handles the technical and operational complexity, with tools and templates that support the legal side, you create something powerful: a system where nonprofits reach entirely new audiences, donors have a genuinely enjoyable experience, and more money flows to causes that change lives.

How The Daily Deed Is Different

Unlike traditional charity draw platforms such as TapKat and RallyUp, which provide tools for nonprofits to run their own raffles and giveaways, The Daily Deed is a fully managed platform. We do not hand charities a toolkit and wish them luck. As each Sponsor Charity’s service provider, we handle campaign design, payment processing, compliance support, winner verification, and fulfillment coordination — while the charity supplies its campaign’s prize and remains the sponsor of record.

The Daily Deed requires a free entry method on every single charity draw, as U.S. promotion law demands for a no-purchase-necessary giveaway. While some competitors offer giveaway features, many default to raffle models that require ticket purchases. This requirement is not just a legal checkbox. It is a core design principle that ensures every Sponsor Charity's campaign is accessible to anyone, regardless of their ability to donate.

Our approach also gives charities more support than most platforms. The Daily Deed provides the compliance tooling — official rules templates, state-by-state eligibility analysis, AMOE handling, and winner-verification support. Your organization is responsible for any registrations required in its jurisdictions; DailyDeed provides tools and templates that help you meet them.

Finally, unlike platforms that simply facilitate transactions, The Daily Deed creates a consumer-grade donor experience. Premium campaign pages, real-time progress tracking, social proof, countdown timers, and mobile-first design create engagement levels that traditional donation pages cannot match. Prize-draw campaigns are designed to reach donors beyond a charity's existing list.

How It Works

Legal and Compliance

The Daily Deed takes legal compliance seriously. Our promotions are structured as no-purchase-necessary giveaways under federal and state law, which means no purchase is ever required to enter or win. This distinguishes our platform from raffle-based models that require ticket purchases and face more restrictive regulatory requirements.

For every campaign, The Daily Deed provides official rules templates, state eligibility analysis, age verification, winner eligibility verification, and government ID checks. Any state registrations required in the charity's jurisdictions remain the charity's responsibility; we provide tools and templates that help you meet them.

Our drawing process uses a provably fair commit-reveal draw protocol with an immutable audit trail, ensuring that every draw is verifiable, transparent, and fair. This level of rigor exceeds what most charity prize promotion platforms provide, and it is a core part of our commitment to donors, charities, and regulators alike.